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          葡京赌博游戏

          分析企業展廳設計對公司的重要性

          多角度分析企業展廳設計對公司的作用 ,以及企業文化與企業展廳的伴生關係。

                          一、企業的文化前瞻  Corporate culture
                 以人類科學發展史而言 ,企業也是知識的結晶 。企業自誕生的那一天起 ,文化便應運而生 ,因爲企業文化總是伴隨企業的誕生而誕生,伴隨企業的消亡而消亡。可以這樣說,一部企業史,也就是一部企業文化史 ,研究企業的文化離不開企業歷史。就一般意義上的企業文化而言,企業是由一羣人共同形成的組織或羣體, 而該羣體從它誕生的那一天起便有其獨特的文化 。只不過 ,當時還尚未賦予它“某某企業文化”的概念而已.
                 In the history of the development of human science, enterprises are also the crystallization of knowledge. From the day the company was born, culture came into being, because the corporate culture was born with the birth of the company, and died with the demise of the company. It can be said that a corporate history, that is, a corporate culture history, the study of corporate culture is inseparable from corporate history. In the general sense of corporate culture, a company is an organization or group formed by a group of people, and the group has its own unique culture from the day it was born. However, at the time, it had not yet been given the concept of "a certain corporate culture."
                 不同時期的企業有着不同的文化 ,以老一代發供電企業爲例,誕生於改革開放前的企業大都經歷過國家計劃經濟 。二十世紀50年代至80年代末, 企業文化主要是由理論界、政治思想界掌控, 而部分具有執行企業文化的企業沒什麼參與熱情,同時也缺乏粉墨登臺的機會 ,當時最主流的觀念就是企業文化爲政治思想服務 。那時企業的文化帶有強制推行性質 ,譬如發電企業的規章制度、計劃電量、安全指標等一些剛性的要求,企業必須執行,沒有討價還價的餘地。企業的一切目的純粹是爲了生產,甚至企業的利潤也要讓從於生產。
                 Enterprises in different periods have different cultures. Taking the old generation of power supply companies as an example, most of the enterprises born before the reform and opening up have experienced the national planned economy. From the 1950s to the end of the 1980s, corporate culture was mainly controlled by the theoretical and political circles. Some enterprises with executive corporate culture did not have any enthusiasm for participation, and there was also a lack of opportunities for the stage. The most mainstream concept at that time was Corporate culture serves political thought. At that time, the culture of the enterprise was of a mandatory nature. For example, the rigid rules of the power generation enterprise's rules and regulations, planned electricity, safety indicators, etc., the enterprise must implement, there is no room for bargaining. All the purpose of the enterprise is purely for production, and even the profits of the enterprise must be allowed to be produced.



          二、企業展廳與企業文化的伴生關係  
          The associated relationship between corporate exhibition hall and corporate culture
                 企業文化的功能之一就是展示企業的形象 ,其目的就是讓顧客對企業有良好的感性認識 ,接此擴大產品的銷售量,這對於產品企業無疑非常適用  。任何企業,都希望在公衆心中的留下完美的形象。
                 
          One of the functions of corporate culture is to display the image of the company. The purpose is to let customers have a good sense of the company, and then expand the sales volume of the products, which is undoubtedly very suitable for product companies. Any business wants to leave a perfect image in the hearts of the public.
                 企業形象不外乎三種表現形式:即物質表現形式,包括廠容廠貌、辦公(生產)場所,生產設備,環境 ,企業的標誌標識等  ;社會表現形式,包括企業職工隊伍,人才陣容,技術力量 ,經濟效益,工作效率 ,管理水平等,其中最重要的是員工素質 ;精神表現形式,包括企業的信念,道德水準,人文精神等。
                 
          Corporate image is nothing more than three manifestations: material manifestation, including factory appearance, office (production), production equipment, environment, corporate logo, etc.; social expressions, including enterprise workers, talent lineup, Technical strength, economic efficiency, work efficiency, management level, etc., the most important of which is the quality of employees; spiritual expressions, including corporate beliefs, moral standards, humanistic spirits, etc.
          三、企業展廳因時代發展應運而生  Corporate exhibition halls emerged due to the development of the times
                 企業展廳作爲傳遞品牌文化的窗口 ,是領導考察、新員工理念倡導等的最佳選擇;是展示自身品牌形象的重要場所;企業展廳通過優化企業形象,集中展示企業產品而獲得客戶的信任,讓客戶瞭解企業的文化、產品、品質、服務、歷史等各個方面,更可作爲客戶來訪參觀、交流、洽談的場所 ,已越來越多地引起各大企業的重視。
                 
          As the window to convey the brand culture, the corporate exhibition hall is the best choice for leadership inspection and new employee concept advocacy; it is an important place to display its own brand image; the enterprise exhibition hall gains the trust of customers by optimizing the corporate image and displaying the products of the enterprise. Customers understand the company's culture, products, quality, service, history and other aspects, but also as a place for customers to visit, exchange, and negotiate, which has increasingly attracted the attention of major companies.
          四、企業展廳是企業展現自身文化品牌的有效創新形式之一 The corporate exhibition hall is one of the effective innovative forms for enterprises to display their own cultural brands.
                 首先 ,企業展廳是促進客戶交流的載體,企業的品牌需要推廣展示 ,與客戶實施零距離的接觸,才能使企業的新業務和新技術得到進一步的應用 ,深入人心 ,獲得更好的口碑。因此客戶不僅要了解企業的今天 ,還要了解其昨天與明天 ,企業展廳就成了很好的載體 。
                 
          First of all, the corporate exhibition hall is the carrier to promote customer communication. The brand of the enterprise needs to be promoted and displayed, and the zero-distance contact with the customer can make the new business and new technology of the enterprise be further applied, deeply rooted in the hearts of the people, and gain a better reputation. Therefore, customers must not only understand the company today, but also understand its yesterday and tomorrow, the corporate exhibition hall has become a good carrier.
                 其次,企業展廳改變了企業原有的文化品牌宣傳模式。以往企業在推進文化品牌宣傳上,走的多是與新聞媒體(報刊、電視、網絡)相結合慣用的路子 ,但這並非是現代企業所推崇的文化品牌宣傳的模式。企業需要不斷創新和發展文化品牌,因此,更多的企業看上了企業展示廳這一企業文化品牌新型傳播通道 。如今,光峯光電、壹方城等大型企業均紛紛創建了自己的企業展廳。例如中國電信展示廳就是我國目前信息通信產業領域唯一一家對社會大衆開放的大型綜合性展示館 ,具有一定的代表性 。這些展館在推動企業文化和企業進步方面正日益發揮着重要的作用 。
                
          Secondly, the corporate exhibition hall changed the original cultural brand promotion mode of the enterprise. In the past, enterprises have taken the traditional road of combining cultural media (newspapers, televisions, and networks) in promoting cultural brand propaganda, but this is not a model for cultural brand promotion advocated by modern enterprises. Enterprises need to constantly innovate and develop cultural brands. Therefore, more companies have taken a look at the new exhibition channel of corporate culture brand. Today, large enterprises such as Guangfeng Optoelectronics and Fangfangcheng have created their own corporate exhibition halls. For example, China Telecom Exhibition Hall is the only large-scale comprehensive exhibition hall open to the public in China's information and communication industry, with certain representativeness. These pavilions are playing an increasingly important role in promoting corporate culture and corporate progress.
                 最後 ,企業展廳的創辦需要專業展廳公司助力  。文化影響企業  ,品牌助力企業,而企業展廳作爲文化與品牌的集合體,是企業推動企業文化建設不斷深入的一大窗口,對企業未來的成長有着重要的意義和作用。設計不科學、不繫統的展廳只會給企業帶來負面的影響,重要性不容忽視的企業展廳只有交予專業的公司設計施工 ,才能達到傳達品牌文化的目的 。
                
          Finally, the establishment of corporate exhibition halls requires the help of professional exhibition hall companies. Culture influences enterprises and brands help enterprises. As a collection of culture and brand, corporate exhibition halls are a window for enterprises to promote the deepening of corporate culture construction, and have important significance and role for the future growth of enterprises. Designing an unscientific and unsystematic exhibition hall will only have a negative impact on the enterprise. The enterprise exhibition hall that cannot be ignored can only be designed and constructed by a professional company to achieve the purpose of conveying the brand culture.




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